The Araneta Center Extreme Transformation Lives On

Novotel Manila Araneta Center


For 60 years the vast and dynamic community known as Araneta Center has offered a seamless blend of business, leisure, commerce, entertainment and hospitality to locals and foreigners alike. Home to some of the country’s greatest landmarks, the Center has evolved with the times, keeping pace with innovations to become a premiere destination in the heart of Metro Manila.

Fueled by over 30 billion pesos in redevelopment investment, the extreme transformation of Araneta Center continues to unfold, where old and familiar landmarks blend with modern edifices to present a bold, new face to a bustling community.


THIS WEEK ON PEOPLEASIA By Babe Romualdez (The Philippine Star) | Updated March 13, 2016 - 12:00am

With President Benigno Aquino as guest of honor, the country’s first ever Novotel located in the heart of the historic Araneta Center in Cubao formally opened its doors.

The partnership between AccorHotels and the Araneta Group of Companies has created the 24-story premier lifestyle and entertainment center that is expected to change the skyline in Quezon City. Its executive sky lounge, called Premier Lounge, offers a 360-degree view of the metropolis.